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CHICAGO – Today, the Chicago Department of Public Health (CDPH) launches its “Prepare Chicago” public education campaign, providing tips for Chicagoans to prepare for large-scale emergencies and natural disasters. As part of CDPH's efforts to reach all Chicagoans where they live, work and play, the campaign features print and bus shelter ads in 15 languages, transit ads showcasing the diverse families in Chicago and in-game advertising at White Sox home games.
“Prepare Chicago” educates residents on how they can prepare their families, how to work together as a community and how they can volunteer during public health emergencies such as extreme weather conditions and natural disasters, deliberate releases of hazardous materials and epidemics of influenza and other communicable diseases.
“Chicago is best prepared when we are all prepared, which is why we are working to reach residents in every neighborhood in a variety of languages and formats,” said CDPH Commissioner Bechara Choucair, M.D. “Making sure all Chicagoans have the knowledge and resources they need to protect themselves in an emergency is imperative to our mission of ensuring the health and safety of our residents.”
As part of the campaign, emergency preparedness messages will be displayed throughout Chicago via the CTA and Metra transit systems, taxis, billboards, TV commercials and radio ads. Chicago’s popular bike sharing system Divvy will display “Prepare Chicago” messages at stations throughout the City later this summer. This year’s campaign also includes foreign language online and print publications as well as bus shelter ads in the 15 most commonly spoken languages in Chicago: English, Spanish, Polish, Chinese, Tagalog, Arabic, Serbian, Korean, Russian, Vietnamese, Urdu, French, Italian, Hindi, German and Greek.
“The best response to any emergency is a local response,” said Dr. Suzet McKinney, CDPH Deputy Commissioner of Public Health Preparedness and Emergency Response. “If we rally together and prepare as a community, we can ensure an immediate and coordinated response to any large-scale emergency that occurs in our city.”
Baseball fans also will get the opportunity to learn how they can best prepare for emergencies during Chicago White Sox games at U.S. Cellular Field. “Prepare Chicago” messages of family and community preparedness will be visible on digital display screens and in-park TVs. Fans will also see a video PSA from manager Robin Ventura during the pre-game warm ups reminding everyone that “When we prepare together, Chicago wins.”
The campaign reminds residents to take the following simple steps that could help save lives if and when an emergency occurs:
For more information, visit www.CityOfChicago.org/HEALTH.