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Chicago Bike Week

Bike To Work Rally on Daley Plaza

June 12-19, 2015

 

Overview

As part of Bike Chicago 2015, Chicago Bike Week is week-long celebration of cycling that culminates at the Bike to Work Rally; a high-octane gathering of thousands of bike enthusiasts in the heart of downtown Chicago’s Daley Plaza. The Rally features complimentary breakfast for bicyclists, complimentary bike valet and organizations and businesses offering a range of information and services for the biking community.

 

Event Highlights

2014 programs included:

  • Cycle Palooza - free, outdoor spin classes (complete with DJ!) in front of Chicago’s beloved “Bean” (Cloud Gate) at Millennium Park
  • Divvy Style Pop-Up Shops – a collaboration of Divvy and bike fashion featuring pop-up shops for men and women frm some of Chicago’s very own designers and boutiques.
  • Feature film “Rushmore” shown on Millennium Park’s new big screen
  • Free 2-hour bike tour of Chicago’s Near North Side
  • Bike to Work Rally – centrally located at Daley Plaza, this bike celebration featured a free bike valet, event t- shirt, breakfast for cyclists and live music.
  • Chicago Bike Week receives extensive media coverage through a number of major media outlets and is an ideal sponsorship opportunity for companies looking to connect their brand with healthy, active and sustainable initiatives.

 

Estimated Attendance

3,000 participants at Bike to Work Rally

5,000 participants (cumulative Chicago Bike Week)

 

Chicago Bike Week Web & Social Mudia (as of October 2013)

bikechicago.us = 175,404 hits

Facebook = 2,303 subscribers

Twitter = N/A

 

DCASE Web & Social Media (as of October 2013)

cityofchicago.org/dcase = 1,859,622 hits

E-Newsletter = 81,854 subscribers

 

Facebook Friends

DCASE = 6,351

Millennium Park = 86,691

Chicago Cultural Center = 36,318

 

Twitter Followers

DCASE = 5,391

Millennium Park = 9,337

Chicago Cultural Center = 5,067

 

Demographics Highlights of Attendees

This event appeals to all ages, ethnic and economic levels. Bike to Work Rally’s Daley Plaza location attracts central business professionals and a variety of programming helps to target certain demographics.

 

Previous Partners

Goose Island Beer Company, 93 XRT, LifeTime Total Fitness, Chase, Fox Sports Net, NBC 5 and 7-11

 

Sponsorship Packages

  • Presenting - $30,000 (+ event T-shirts)           
  • Participating - $7,500                                   
  • Space Only - $5,000
  • Media - $20,000 (trade value)

 

Contact

Corporate Sponsorship Department

312.744.9217

chicagopartnerships@cityofchicago.org

www.chicagopartnerships.com

www.bikechicago.us

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