OVERVIEW
As part of Bike Chicago 2013, Chicago Bike Week is a 5-day celebration of cycling that culminates at the Bike to Work Rally; a high octane gathering of thousands of bike enthusiasts in the heart of downtown Chicago’s Daley Plaza. The Rally features complimentary breakfast for bicyclists, this year’s highly anticipated t-shirt and complimentary bike valet.
Chicago Bike Week offers a variety of partnership opportunities associated with the daily programming.
EVENT HIGHLIGHTS
2012 programs included: Spinning Alfresco, featuring outdoor spin classes in Millennium Park; Bike Shorts, a screening of a collection of short bicycle films around the world; feature film Pee Wee’s Big Adventure shown at Millennium Park; “Streets for Cycling” lecture about the exciting plans to encourage biking and Loop Bike Tour.
Bike to Work Week receives extensive media coverage through a number of major Chicago outlets and is an ideal sponsorship opportunity for companies looking to tie their brand with healthy, active and green initiatives.
ESTIMATED ATTENDANCE
3,000 participants at Bike to Work Rally
5,000 participants (cumulative for Bike to Work Week)
DEMOGRAPHIC HIGHLIGHTS OF ATTENDEES
This event appeals to all ages, ethnic and economic levels. Bike to Work Rally’s Daley Plaza location attracts central business professionals and a variety of programming helps to target certain demographics.
PREVIOUS PARTNERS
Goose Island Beer Company, 93 XRT, Bally Total Fitness, Chase, Fox Sports Net, NBC 5 and SRAM
BENEFIT PACKAGES
May include: promotional space, title sponsorship of programs, media exposure, merchandising/sampling opportunities, hospitality area
CONTACT
Corporate Sponsorship Department
312.744.9217