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Chicago Bike Week

Chicago Bike Week June 13-20, 2014    Bike To Work Rally June 20, 2014

Overview

As part of Bike Chicago 2014, Chicago Bike Week is week-long celebration of cycling that culminates at the Bike to Work Rally; a high-octane gathering of thousands of bike enthusiasts in the heart of downtown Chicago’s Daley Plaza. The Rally features complimentary breakfast for bicyclists, complimentary bike valet and organizations and businesses offering a range of information and services for the biking community.

Chicago Bike Week offers a variety of targeted partnership opportunities associated with the daily programming.

 

Event Highlights

2013 programs included:

  • Spinning Alfresco - featuring free, outdoor spin classes (complete with DJ!) in front of Chicago’s beloved “Bean” at Millennium Park

- Cycle Palooza – the culminating event of the Spinning Alfresco classes; the inaugural program drew a capacity 100 spinners

- Feature film “The Triplets of Belleville” shown at Millennium Park

- Free 2-hour bike tour of Chicago’s Near North Side

  • Chicago Bike Week receives extensive media coverage through a number of major media outlets and is an ideal sponsorship opportunity for companies looking to connect their brand with healthy, active and sustainable initiatives.

 

Estimated Attendance

3,000 participants at Bike to Work Rally

5,000 participants (cumulative Chicago Bike Week)

 

Chicago Bike Week Web & Social Mudia (as of October 2013)

bikechicago.us = 175,404 hits

Facebook = 2,303 subscribers

Twitter = N/A

 

DCASE Web & Social Media (as of October 2013)

cityofchicago.org/dcase = 1,940,727 hits

E-Newsletter = 99,771 subscribers

 

Facebook Friends

DCASE = 4,529

Millennium Park = 69,965

Chicago Cultural Center = 19,992

 

Twitter Followers

DCASE = 3,276

Millennium Park = 6,392

Chicago Cultural Center = 3,020

 

Demographics Highlights of Attendees

This event appeals to all ages, ethnic and economic levels. Bike to Work Rally’s Daley Plaza location attracts central business professionals and a variety of programming helps to target certain demographics.

 

Previous Partners

Goose Island Beer Company, 93 XRT, LifeTime Total Fitness, Chase, Fox Sports Net, NBC 5 and 7-11

 

Sponsorship Packages

  • Presenting - $30,000 (+ event T-shirts)           
  • Participating - $7,500                                   
  • Space Only - $5,000
  • Media - $20,000 (trade value)

 

Contact

Corporate Sponsorship Department

312.744.9217

chicagopartnerships@cityofchicago.org

www.chicagopartnerships.com

www.bikechicago.us

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