Fashion Focus Chicago > Industry Day
Fashion Focus: Chicago’s Fashion Week is presented by the Department of Cultural Affairs & Special Events (DCASE) and programmed with the assistance of the Mayor’s Fashion Council. It is sponsored in part by: Michigan Avenue Magazine, Mario Tricoci Hair Salon and Day Spas, Factor Model Management and Chosen Model Management.
(schedule is subject to change)
web 4.0 * ecommerce platforms * social * mobile * retail
Presented by: Fashion Group International, Chicago
10am, Chicago Cultural Center, Claudia Cassidy Theater, 2nd Floor North
Join us for a panel discussion on best practices for an effective and powerful integrated digital presence for the world we live in. Moderated by Lisa Ackerman, Adjunct Faculty, International Academy of Design & Technology, Fashion Merchandising Department, this panel features: Birgit Rohm, General Manager, Pina LLC dba Katrin Schnabl; Alex Sabbag, Principal, AMConsulting and Jake Bruene, Producer, Leo Burnett
11:30am, Chicago Cultural Center, Claudia Cassidy Theater, 2nd Floor North
Learn from this seasoned fashion executive with more than 25 years experience in the fashion, retail and media industries. A menswear consultant and stylist, Macko was the Fashion Director at DETAILS magazine and with Saks Fifth Avenue for twelve years. His “Pearls of Wisdom” include:
After this presentation will be an interview and Q & A with Macko and Nena Ivan.
Presented by Chicago Fashion Foundation
1pm, Chicago Cultural Center, Claudia Cassidy Theater, 2nd Floor North
Local Chicago fashion innovators will explain how the fashion industry is taking advantage of available technology. These experts will explain how tech is helping them reach new markets, increase sales and create new business models. Whether it be the development of an app, website or hardware, technology is impacting the fashion industry like never before. The following panelists are extremely knowledgeable about the intersection of both fashion and technology.
Daliah Saper of Saper Law will moderate the panel. Saper Law represents creative entrepreneurs and innovative businesses and has many clients in both tech and fashion.
Panelists include: Tyler Spalding - CEO & Founder of StyleSeek
Founded by two MIT graduates and a FIDM professor, StyleSeek is a personalized e-commerce site for lifestyle products. Its team of software engineers and creative professionals has developed a platform that integrates recommendation technologies, editorial content, and e-commerce. Featuring the first interactive relevance engine on the web, StyleSeek works across the style spectrum by enabling users to create, refine, and share their unique StyleDNA.
StyleSeek provides a new way to shop that’s completely customized on your terms, helping you make decisions that inspire your best look, whatever that may be. No judgments, no pressure—just style. StyleSeek has relationships with over 150 online retailers, including Macy’s, Barneys, Saks and Nordstrom.
Other Panelists include: Alex Batdorf - CMO of ZipFit Denim, Liz Salcedo - Founder/Inventor of Everpurse, Jeremiah Green - CEO & Founder of Purely Fashion App and Sharon Schneider – MoxieJean.
2:30pm, Chicago Cultural Center, Claudia Cassidy Theater, 2nd Floor North
Are you tired of making awesome products that nobody knows about? Do you wish you had more customers? In this Seminar, you will learn how to market your product to the right people, get noticed online, drive quality traffic to your site, and never feel pushy or “sales-y”. We’ll also cover:
Jane Hamill is a former retailer and designer. Her work has been seen in Entrepreneur Magazine (April 2013), on CNN, Fox TV, InStyle, Chicago Tribune, McCall’s, WWD, NPR, and more. She is the founder of Fashion Brain Academy and the creator of several online programs for apparel and accessories designers, including “20 Up Marketing Course for designers” and “How to Start a Fashion Business: New Designer Program”. Jane’s mission is for every emerging designer to make a great living using their creativity – even if they hate selling and cringe at the idea of a marketing plan. You can grab her Free “5 Day Mini Course on SALES” right here: fashionbrainacademy.com/blog/sales/.
2-4pm, Chicago Cultural Center, Millennium Park Room, 5th Floor South
If you have plans to start or already have started your own design-related business, sign up to participate in Design Exchange. This new initiative is designed to bring young Chicago-based designers together with MBA students from the University of Chicago Booth School of Business. Chicago is home to a burgeoning design scene, as well as some of the world’s top design schools and MBA programs. The goal of Design Exchange is to connect these populations and bolster the design start-up community in Chicago, and provide an economic anchor to the city’s thriving network of designers, artists, and other creative industry and art world professionals. Participants will be paired with MBA students who, over the course of the two-hour workshop, will discuss their ideas, a few strategies to consider, and different approaches to business-related challenges. To facilitate conversation, participants will be required to submit information about their ideas and businesses when they RSVP (required). Submit your RSVP here by October 12.