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June 5, 2014

Travelers at Chicago O'Hare Treated to Relaxing Security Checkpoint Experience

CHICAGO – Security screening in Terminal 1 at O'Hare International Airport just got more relaxing and stress-free thanks to a complete makeover.

The Chicago Department of Aviation (CDA) has teamed up with SpringHill Suites by Marriott, the Transportation Security Administration (TSA), SecurityPoint Media and Clear Channel Airports to transform Checkpoint 3 in Terminal 1 into an inviting space that integrates the highest levels of security with a comfortable passenger experience.

"On behalf of Mayor Rahm Emanuel, we are pleased with the checkpoint transformation that incorporates passenger amenities while maintaining a safe and secure travel environment," said Rosemarie S. Andolino, CDA Commissioner. "The SpringHill Suites concept is a unique way to improve the screening process for travelers. These efforts fit perfectly with the Mayor's goal to increase the number of visitors to Chicago to 55 million by 2020. He recognizes the tremendous power of travel and tourism to grow our economy and create new jobs."

The recent transformation provides the checkpoint with the look of a modern and stylish hotel lobby. SpringHill Suites' core design elements are pulled through with sleek, modern furniture, wall art featuring calming lighting and soothing music. Comfortable lounge seating prior to the entrance of the checkpoint, as well as a welcoming post-screening area where passengers can gather their belongings, and allow for relaxed stops along the way. In addition, SpringHill Suites will bring periodic surprises and giveaways to travelers to keep them smiling along their journey.

"The SpringHill Suites airport zones are changing the paradigm of travel. As a hospitality brand, we understand how design and style can enhance an experience and provide added comfort" said Craig Fowler, senior director of SpringHill Suites brand marketing. "After the successful concept pilot last year in the Dallas and Charlotte airports, we are excited to be able to come to Chicago and surprise even more travelers."

At the renovated checkpoint, passengers will encounter:

• A checkpoint layout that creates a sense of openness and space; warm color tones that calm the environment; customs graphics that soothe and relax; and thoughtfully appointed, post-screening traveler recomposure area where form fits function.

• Sleek hotel lobby furnishings and seating designed for the checkpoint.

• High definition directional audio strategically located throughout the checkpoint to soothe travelers with music and messages.

• A video wall providing entertainment for those waiting to enter the security process.

"We bring to the table a decade of proficiency operating at screening checkpoints and extensive research on the passenger experience," said SecurityPoint Media President and CEO Joseph T. Ambrefe Jr. "We are honored to continue our partnership with SpringHill Suites by Marriott and excited to bring the program to O'Hare. The ability to combine the latest technology and innovation that enhances the security process is a win-win for everyone."

As airports, airlines and brands across the country collaborate to create an even greater convenience and "sense of place" for air travelers, Clear Channel Airports is at the forefront of reimagining this experience.

"Our vision is to help all players involved in air travel to reinvent the space with the consumer in mind," said Jon Sayer, president, Clear Channel Airports. "In the coming years, passengers will see continued improvements in the air travel space at ORD and advertisers will discover digital upgrades that will engage with these sought after travelers in even more meaningful ways."