FOR IMMEDIATE RELEASE
Mayor’s Press Office
New dynamic image and video display signs proposed in Chicago neighborhoods would be subject to new regulatory requirements under a proposed amendment to the sign ordinance submitted to City Council today by Mayor Rahm Emanuel. The amendment includes provisions to address location, illumination, and operational aspects of new dynamic and video display signs proposed
throughout the city.
Dynamic image and video display signs include signs that automatically change face or have moving text or images.
Except for areas in which the principal use is a sports stadium, the proposal would prohibit:
The new regulations would also set maximum light emission levels for daytime and nighttime hours; require signs to be equipped with an automatic dimmer or other control device; and require both on-premise and off-premise dynamic image display signs to be turned off between midnight and 5 a.m., with the exception of on-premise signs where the business is open for patrons.
To further enhance regulation, the proposal would set the time when a dynamic image display sign face can change to no more than once every 10 seconds; and require that dynamic image display signs be equipped to automatically shut-off or go black in the event of malfunction.